William Westerman

Social Media & Communications Specialist

Institute of International Education | New York, NY​

• Directs strategic communications initiatives to raise program visibility and showcase EducationUSA’s impact through five social media flagship accounts on Facebook, X (Twitter), Instagram, and LinkedIn (740,000+ followers) and over 400 worldwide U.S. government stakeholders

  • During tenure: 420% increase in followers; 16.6% increase in engagement; 32.2% increase in shares; 1.4% increase in post impressions across accounts

• Developed brand strategy by creating comprehensive internal and external communications plans (55 pages), a social media design style guide (13 pages), topline messaging toolkits, and monthly newsletters (~2,500 subscribers)

• Co-managed $10 million, multimedia “#StudyWithUS” global media marketing campaign with creative agency

• Advises over 500 education professionals and 4,000 higher education institutions through workshops and consultations on strategic communications, design, and social media best practices

• Monitors, analyses, and presents social media and communications metrics to U.S. Department of State partners​

Writer & Communications Consultant

CERGE-EI Foundation | New York, NY

• Translates complex economic information into clear and engaging content through press releases, email newsletters, and marketing materials for employees and the public at The Center for Economic Research and Graduate Education, Economics Institute in Prague, Czech Republic

• Responsible for supporting, coaching, and providing constructive feedback to senior leaders and economists on communications and social media for events and digital content​

Communications Officer, The Fulbright Program

Institute of International Education | New York, NY

• Oversaw creation of high-quality communications materials, including blog posts, policy talking points, video scripts, presentations, and daily social media content for an audience of over 750,000

• Led multi-million dollar 75th anniversary campaign, researching and writing 12 monthly impact articles and 44 alumni bios on key government policy, and creating structure for 90-minute Kennedy Center gala event

• Pioneered thought leadership communications with executives and subject matter experts by creating nine “Fulbright Impact in the Field” panels (6,260 total registrants, ~3,000 YouTube views)

Communications Coordinator, The Fulbright Program

Institute of International Education | New York, NY

• Enhanced communications efforts by writing and editing over 35 official Wordpress blog posts

• Tracked public sentiment and analyzed SEO via Sprout Social, Google Analytics, Meltwater, and Talkwalker

• Coordinated outreach efforts and logistics for more than 40 conferences

Assistant Language Teacher

Japan Exchange and Teaching (JET) Programme | Nanao City, Japan

• Liaised with Japanese government officials at education conferences and events

• Mentored Japanese teachers of English in pedagogy and Western cultural nuances across nine schools

Marketing Assistant

McCarter & English, LLP | Newark, NJ

• Drafted weekly newsletters, articles, and website copy to boost editorial output

• Pitched and managed media opportunities, building relationships with journalists while educating on the firm’s values, skills, and collaboration benefits

• Prepared over 20 business proposals, including targeted research and analysis

Lead Marketing Intern

Ringier AG | Shanghai, China

• Led the launch of “2014 Summer of Food” marketing campaign by managing three interns

• Strengthened local professional outreach by organizing six weekly expat networking events and analyzing attendance demographics