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The Fulbright Program's 75th Anniversary - Communications Campaign
2021
2021
Communications Campaign
Year-long communications campaign
Overview
The challenge? Create a 12-month, worldwide digital communications campaign celebrating 75 years of people-to-people exchange.
My solution? Leverage program archives, iconic alumni, and grantee submissions to create a campaign based on key areas of impact, while creating content in-house and managing a communications vendor.
The result? Twelve long-form articles, 48 alumni bios for a custom website and monthly newsletter, and a celebratory 90-minute Kennedy Center gala event.
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