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Tactical Communications Guide - Strategic Communications

Project

External communications guide

Date

2024

Location

175 countries and territories

Overview

I pitched and created the first-ever comprehensive communications plan for EducationUSA, a U.S. government education program.

This guide provides topline messaging, a content calendar, and brand best practices to stakeholders at 400+ organizations in 175 countries.

© 2025 by William Westerman.

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