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Social Media Visual Re-Design - Branding Guide
Date
April 2023
Worldwide
175 countries and territories
Visual Redesign
Social media visual branding and asset redesign
Overview
The challenge? The U.S. Department of State’s international student advising program, EducationUSA, maintains 430 advising centers in 175 countries and territories, with just as many social media accounts. Expansive brand guidelines and unclear guidance meant wildly different visual assets of varying quality.
My solution? Refining our visual guidelines. I prioritized two primary colors (white and black) and two patriotic accent colors (red and navy blue), replaced stock photos with high-quality assets from video shoots, and created a grid system and supplementary how-to guide to better support local creators.
The result? A high-contrast, fresh, and unified design concept, easily replicated by stakeholders of all professional backgrounds.
